Cookie Policy

What is a cookie?

Cookies are small data files which are created when you visit a website and they are stored in the cookies directory on your computer. They do not give us any access to your computer. Cookies can be set to last for a certain amount of time. Sometimes just a few minutes or up to several years.

How we use cookies

Some cookies are used by our website to improve your browsing experience. These ‘essential’ cookies do things like remembering that you’re logged in or that you have made certain selections during your visit – for example where you have given consent for marketing . These cookies are essential because without them, the site would not function in the way it is intended and may make your journey impossible.

Some of our essential cookies operate in consent-only modes, which means they change how they normally act, track, and analyse based on consent given by you. If consent has been granted the cookies behave normally and allow us to build a picture of how you use our services each time you interact with us. If you do not provide consent for these specific cookies, only very basic measurement data, such as time of click, aggregated conversions and country of origin, is sent across.

Other ‘non-essential’ cookies are used for marketing purposes, which (if you agree) allow us to advertise our products and services to you on this and other websites or apps. You cannot be directly identified from these cookies and none of your personal information is ever used in them.

Web Beacons

These are similar to cookies and they help improve your online experience. They help us to track the usage of our site, give us statistics and help us identify errors or problems.

Third Party Cookies

These are cookies that (with your consent), we place on your computer which and which relate to a ‘third party’ website. Usually these are social media, advertising or analytics providers. A full list of all the cookies we use is below, along with the steps to opt-out of these cookies.

Managing Cookies

You have full control over the cookies on your device. You can disable, delete or block them any time you choose. The internet browser software that you use is responsible for managing your cookies and gives you full access to the settings. Depending upon which browser you choose to use, depends on how to control them.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

Advertising

We may also use third party cookies for behavioural advertising, sometimes called remarketing. This is a means of showing you relevant products based on your browsing history. This is how, for example you often see adverts for websites that you have recently visited, when visiting other websites or apps. This means that the advertising you see is more relevant to you. Again, this can be turned off if you prefer.

Cookies we use :

Essential Cookies

Name

Expires

Essential Reason

uplift-id

1 year

Identifies session (Time of visit, login).

Logs route in: EG google search, link from another site – (Analytics)

Stores non-essential cookie consent

__exponea_etc__

7 days - 3 years (depends on browser)

Manages use of data for analytics Consent for other cookies to be added.

xnpe_[project-token]

3 years

__exponea_time2__

3 years

__exponea_ab_[ABTestName]__

7 days - 3 years (depends on browser)

_exponea_

2 years

 

Marketing Cookies

Third Party

Cookie Name

Expiry

Microsoft Advertising

mui(x), _uet(x), MUID, MUIDB, ANON, NAP, SRCHD, SRCHUID, SRCHUSR

13 months from set

_uetvid

16 days

_uetsid

1 day

Google Ads

_gcl_aw, _gcl_au

End of calendar year from set

Google Analytics

_ga

2 years

 

_gat

1 minute

 

_gid

24 hours

 

AMP_TOKEN

30 seconds to 1 year

 

_gac_<property-id>

90 days

 

__utma

2 years from set/update

 

__utmt

10 minutes

 

__utmb

30 minutes from set/update

 

__utmc

Until you close your browser

 

__utmz

6 months from set/update

 

__utmv

2 years from set/update

 

_dc_gtm_UA

24 hours

 

_gat_UA-(x)

Session

Google Optimize

_gaexp

90 days (or sooner dependent on test)

 

_opt_awcid

24 hours

 

_opt_awmid

24 hours

 

_opt_awmid

24 hours

 

_opt_awgid

24 hours

 

_opt_awkid

24 hours

 

_opt_utmc

24 hours

Google Double Click

DSID

14 days

 

IDE

2 years

 

_gfp_64b

2.5 years

 

cto_Iwid

8 months

Facebook

presence

End of browser session

 

fr

End of calendar year from set

 

act

End of browser session

 

xs

End of calendar year from set

 

datr

13 months from set

 

c_user

End of calendar year from set

 

wd

7 days

 

c_user

End of calendar year from set

 

sb

13 months from set

 

_fbp

End of calendar year from set

Hotjar

_hjSessionUser{site_id}

365 days

 

_hjSession{site_id}

30 minutes

 

_hjClosedSurveyInvites

365 days

 

_hjDonePolls

365 days

 

_hjMinimizedPolls

365 days

 

_hjShownFeedbackMessage

365 days

 

_hjSessionTooLarge

Session

 

_hjSessionRejected

Session

 

_hjSessionResumed

Session

 

_hjid

365 days

 

_hjRecordingLastActivity

Session

 

_hjTLDTest

Session

 

_hjUserAttributesHash

Session

 

_hjCachedUserAttributes

Session

 

_hjLocalStorageTest

Under 100ms

 

_hjIncludedInPageviewSample

30 minutes

 

_hjIncludedInSessionSample

30 minutes

 

_hjAbsoluteSessionInProgress

30 Minutes

 

_hjFirstSeen

Session

 

_hjViewportId

Session

 

_hjRecordingEnabled

Session